Our Story

Urban ID Media is a public relations and event marketing agency that specializes in creating branded media-driven experiences for diverse audiences. Our agency helps mediate the creative and beneficial exchange between businesses and the communities they serve. We have a proven track record in positioning brands with key stakeholders, celebrities and civic leaders with mutually shared values. As a media concern, Urban ID Media is able to share these affairs with the mass media highlighting a brand’s civic commitment while widening its audience reach.


A graduate of Clark Atlanta University, Forest began his career at MTV while moonlighting at the world-famous Apollo Theater during the hip hop boom. The music veteran who once represented a variety of talent is now a Professor at The New School’s School of Public Engagement where he teaches Public Relations to an international cast of students.

In 2014, Forest formed Urban ID Media – a creative service agency that fosters corporate social responsibility (CSR) initiatives for numerous nonprofits and goodwill in culturally diverse communities.

A resident of Bedford-Stuyvesant, Forest is the co-chair for Brooklyn Community Board 3’s Economic Development Committee; a member of the 81st Precinct Block Watchers Council and sits on the Brooklyn Chamber of Commerce MWBE Committee. He is the founder of Brooklyn’s Best Honors – an annual celebration that recognizes the people and places that make Brooklyn great.

In 2017, Forest founded A Greater Good, NYC a nonprofit 501(c)(3) agency that provides marginalized communities with arts and entrepreneurship programs to promote educational advancement and explorative engagements. In addition, the financial literacy program provides entrepreneurial training to public school students and parents in marginalized communities and produces cultural engagements throughout Brooklyn.