BlackPlanet is actually an African-American social network service for matchmaking and job postings; in addition, it keeps forums for debate on political and personal dilemmas

BlackPlanet premiered on September 1, 2001 by Omar Wasow, an Internet analyst, which in 2001 got running “New York Online”, a pre-web people he started in 1993 from his living room area in Brooklyn. [2] It was the creation of Wasow and neighborhood Connect’s CEO Benjamin sunrays. Founded in 1999, it absolutely was a member of family latecomer to social media sites, with three currently in existence focusing on individuals of color. [2] Benjamin sunlight could introduce AsianAve and [3]


Website is operated by area Connect of New York City. Society Connect also operates and [2] In April 2008, area Connect ended up being bought for $38MM by Radio One, a Lanham, MD-based mass media started by Cathy Hughes. [4] In Addition To, and were furthermore purchased. This action was actually used by Radio a person to diversify beyond broadcast to reach black colored audiences. [5]

BlackPlanet’s broader purpose will be fortify the Black community. [2]

Web Site

The preferred message boards comprise latest Activities, traditions & character, Relationships, Religion & Spirituality, and lady. [6] Wasow states BlackPlanet’s home-grown computer software enables consumers to maneuver between private content, to internet dating, speak, and community forums, emphasizing linking individuals, instead serving all of them content. [2]


In January 2007, the account login BlackPlanet’s home-page boasted 15.8 million registered users since its creation in 1999. [6] At period of choose the web site have about 20 million users and was the fourth most-visited U.S. social networking web site. [7]

  • Male 34.4per cent
  • Female 65.6per cent
  • Median Era: 32
  • Attended/Grad College Or University: 64.5per cent
  • Composition Ebony: 88per cent

“BlackPlanet creates branded visibility pages to integrate marketers to the personal neighborhood, allowing customers to interact as buddies”; plus personal pages BlackPlanet additionally allows pages for brand names, personalities, and services and products. [8]

During 2009, BlackPlanet launched additional features for the websites, such as a Facebook-style position change, and a development club that keeps users updated with information provided on involved One and BlackPlanet. The talk work has also been up-to-date last year; current speak is actually run on a business known as Chat Blazer and is Flash mainly based. [9]

At the beginning of 2010, BlackPlanet established an innovative new website that included an action Feed, permitting customers to see news from everyone else on BlackPlanet, either buddies or by venue. [10]

Other features

BlackPlanet has introduced two interactive video games for customers, Farmandia and Fishdom.

BlackPlanet represent Farmandia the following: “Farmandia sets your inside the character’s chair. Expand your produce, take care of your own pets and construct your barns. The more you perform, more details you are rewarded to help you keep your farm in operation. Require some help? Ask some other BlackPlanet members to assist.” [11]

BlackPlanet talks of Fishdom thusly; “when you are completed spending time regarding the farm, grab your own virtual fly rod and check out Fishdom the place you’re responsible for giving their exotic assortment of underwater family. You much better obtain their bucks simply because they bring mighty eager. You will never know when youwill need buying extra food, accessorize your own under water kingdom or give your seafood some new friends.” [11]

The similarities to fb’s Farmville have not missing unnoticed because of the BlackPlanet customers, just who highlight the necessity for enhancement associated with the site’s structure and major services such as for example talk ahead of the introduction of games. [11]

Mobile phone applications

BlackPlanet also launched mobile apps last year for mobile phones. The program BlackPlanetMobile got free when it was released but was not exclusive of mobile service provider charges. [9] BlackPlanetMobile did not work on the BlackBerry, GPhone, iphone 3gs, or Sidekick smartphones whenever introduced. [9]

BlackPlanet Text notifications are also available to notify customers to updates and notifications. This is certainly an opt-in provider. [9]

Social networking sites

It has been reported that online networks attended to define the modern online experiences. [12]

BlackPlanet, as a forerunner to facebook, went some way to influencing the Internet as people recognise it. Before the prominent systems enabled one “like” articles, “poke” crushes, or “retweet” stars, web-savvy African People in the us had been connecting on BlackPlanet. [12]

Wasow himself states” [12]

The guys which begun Myspace had been quoted in Business day mag proclaiming that they looked at BlackPlanet as a model for Myspace and believed there clearly was an opportunity to would an over-all market form of just what BlackPlanet ended up being.

At the time of Summer 2007, BlackPlanet have 16.5 million customers and 80 million web page horizon. It had been described as the greatest internet based mass media organization for African-Americans and “the granddaddy of social-networking internet sites”. [13] BlackPlanet liked more than 6 million unique site visitors four weeks in April 2008. In 2007, BlackPlanet Gresham eros escort located itself to be the next top social media means online, but with the big boost in Facebook, Twitter and MySpace application, BlackPlanet does not obtain acceptance inside top 15 social networking sites per eBizMBA, in March 2011, respected experts to claim that ‘BlackPlanet have dropped to the wayside as some other sites took the social networking mantle.’ [12]

BlackPlanet utilises more social media resources such Twitter and Twitter being reach latest and possible people. Its Twitter feed try current on a near everyday grounds, posting comments and highlighting points of interest to your black colored people. Present tweets incorporate: “83percent of BP voters thought non-Black emcees should not make use of the #nword. what exactly do you see that?” [14] and, “incorporate strategies disclosed. Move from dull to fab in five full minutes.” [14] The BlackPlanet Twitter feed normally familiar with upload notices and posts concerning the BlackPlanet website itself. Wider governmental problems may discussed, like: “just what will you will do #ifgovernmentshutsdown?” [14]

The BlackPlanet Facebook page is employed to encourage topic of issues both right and indirectly relevant to their area of African-American customers. The myspace reputation revision feature is employed to inquire of inquiries on web page followers, and it is really responded to typically. Concerns need provided, “exactly what do you imagine regarding the notion of Black wedding time?”, [15] “What do you believe men and women utilising the label ‘ghetto’ when describing something which’s not desirable?”, [15] and, “guys, do you ever indulge yourself with a gentleman’s facial, manicure or pedicure? Females, what exactly do you think of men taking care of her surface and fingernails?” [15]

Both social network equipment are acclimatized to showcase the “person in a single day” ability, attracting awareness of the appearance of the opted for associate. Accompanying a link on associate’s visibility try a short remark such as, “she is gorgeous, she’s unmarried, she actually is our very own member of the day. Check this lady out”, [14] and, “Nonetheless want proof we experience the prettiest users on earth? You’re welcome.” [14]